It is very important for businesses today to have a good marketing campaign. Not having a good marketing campaign in place will let your business visibility suffer which results in poor business returns.
For small businesses, local SEO is important. Local SEO is no longer the simple thing that It was before, and today, you need more than what you had before to be able to make it in the competition.
A good website, listings in local business directories, and a business page on Google was all that was required by local SEO before. Getting a top rank in search engine results pages was not a problem before, and you don’t even have need of an SEO expert to achieve that when it come to search terms for local products.
However, it is very much different today. If you want to achieve success, you need the services of an SEO expert with knowledge on local SEO services. There are a lot of benefits to enjoy if you invest on local SEO services.
This is due to many new changes made in local SERP. Today there are only 3 spots for local business listings, of what used to be seven places on the top positions for local business listings. So, if you want your business to get a spot in the local results pages, you need to put more effort in since you are in a highly competitive marketplace.
There are great benefits if you boost your local SEO. The reason for this is that today, people also look for local stuff online. People now search for local businesses online. Local businesses are targeted by internet users by simply putting the location of the business they are looking for. If your business is in the local pack for key search terms, then it becomes highly visible. This is very critical for local businesses.
Your local SEO can be improved in several ways. You first need to claim your ‘my Business’ page on Google. Next is to add important information as much as you can. You should include your business hours, contact information, and a basic description of your products and services, and some photos of your business and products. It is best to add as many information as you want your customers to know about your business. With Google, the pages that have good quality information is ranked higher than basic websites.
Today, even small local businesses find the need of having their own website. However, just having a website it not enough. You should also create good local content in it. In every page of your website, there is a need for local keywords and content specific to your local area. If your business is in different locations, then a page has to be created for every one of these locations.