Large conventions or trade shows, especially those that are put on every year or those sort of events the travel throughout the year, typically don’t have a hard time bringing in significant numbers of attendees. However, not every event that takes place throughout the year has the benefit of such a storied and notable reputation. Many times, event planners will need to do everything possible to promote the event they are putting on.
Developing a Plan for Longevity
One of the most effective ways to spread the word about a particular event is through event branding. However, the idea of branding a particular event may seem somewhat elusive. Fortunately, there are simple things that event organizers can do that can make a powerful impact on not only attracting individuals to a particular event but getting them to come back in the future.
Setting a Branding Theme
Settling on a particular design theme for a piece of advertising is the first step in branding an event. In some instances, event planners may need to hire artists to do this. However, once designs have been set, such as a logo or color scheme, then further branding can continue.
Continued Branding Efforts
Spreading the word through marketing and advertising is essential, but once the event begins, that doesn’t mean that the branding stops. For example, a common item among convention goers or trade show attendees is event lanyards. Most people take them for granted as being a fairly utilitarian item, but they have tremendous power in continuing the brand of a particular event.
Yes, these items are extremely utilitarian, but they can also continue to convey a brand that has been created by event planners. Whether it’s in the simple design created on the lanyard, a simple text message imprinted on the lanyard or if it’s a color scheme that corresponds to the event advertising, lanyards can be powerful ongoing marketing and branding tools.
All of the advertising, marketing, and branding done before and during a particular event can have a huge impact on how that event is carried out and how it continues throughout the years. It may take a bit of work, but sometimes large marketing initiatives that also incorporate small advertising methods can be powerful in spreading the word about your planned event.